 |
Seminars and Training Since 1981 · SeminarInformation.com · (877) SEM-INFO |
|||||||||||||
|
|
|
 |
QuickCode:
QQAEMF BURGER WRITING COURSES
Seminar BrochureAs you look through yesterday's emails in your 'sent' folder, do you sometimes get a sinking feeling? Did I really write that! How often have you thought 'uh oh!' after pressing 'send'? GET HELP NOW--by enrolling in the Burger Writing Course. Tens of thousands of our graduates are grateful they took The Burger Writing Course. They see firsthand the reactions they get from their letters, email, and reports. Our course is stimulating and thorough, but most importantly...EFFECTIVE. You'll be surprised by how much and how quickly you learn. The magnificent Riverfront Conference Center will again be our host. It’s an easy and picturesque drive from Philadelphia (70 miles), Wilmington DE (35 miles), Harrisburg (70 miles), Baltimore (45 miles), and D.C. (80 miles). Please join us! HOW YOU’LL BENEFIT We recognize that taking a business writing course is not usually one’s idea of a riveting good time. But Burger Writing is a compelling and myth-demolishing course! It’s packed with valuable lessons that graduates use for the rest of their lives. These are some typical complaints about business writing:
Do you waste time reading email that you’re not sure is even relevant? Why did I get this? What am I supposed to do with it? Do I even need to read it? Most people spend far too much time reading and responding to email. Most email—even important email—gets deleted unread. On the first day (of our two-day course) we cover the full spectrum of corporate communication and teach people specifically how to write effectively. On the second, we break into groups of three or four people each. Our instructor then circulates, customizes the workshop to each group’s specific needs, and helps each student calibrate his or her own personal writing samples. WHAT WE COVER
COURSE CHOICES AND FEE SCHEDULE Our One-Day Seminar is a condensed version of our Two-Day, but covers fewer "agents of wordiness" and features an abbreviated workshop. Designed for companies whose time pressures or budget constraints won’t allow them to schedule a Two-Day. Our Two-Day Seminar-Workshop is your best choice in most cases. Participants first learn the skills and techniques they need to communicate clearly, briskly and persuasively. Then, working in small groups, they apply what they’ve learned. With our instructor guiding them as necessary, they analyze, revise and reorganize samples of their own and each others writing. Our Three-Day Seminar-Workshop is similar to our Two-Day, but designed for people who must write on especially difficult subjects and for whom writing is a major responsibility. It’s an intensive, custom workshop in which students bring in longer documents—usually multi-page business, technical or engineering reports. Following all of our courses we encourage participants to practice their new writing skills and to support them we offer refresher courses, a grammar hot line and a unique guarantee—life-time editing and follow-up consultations—free! *Note on technical writing Over the past 48 years, we’ve taught tens of thousands of scientists, engineers, researchers, technicians and chemists how to write. We don’t teach the standard misguided and illogical formula known as “technical writing.” We teach people who write on highly-technical subjects; how to write clearly, concisely and effectively—and without burying their key findings and recommendations. ONE-DAY SEMINAR: Up to 15 people $2,450 -- Each additional participant 160 TWO-DAY SEMINAR-WORKSHOP: Up to 12 people (requires 2 instructor days) 3,650 -- Each additional participant 300 Up to 24 (requires 3 instructor days) 5,150 -- Each additional participant 210 THREE-DAY SEMINAR-WORKSHOP: Up to 14 people (requires 3 instructor days) 5,150 -- Each additional participant 350 Up to 28 (requires 5 instructor days) 7,550 -- Each additional participant 260 *Plus travel expenses when necessary We also schedule occasional Two-Day Open-Public Seminars, for any company that would like to Burgerize just one or a few people each. The fee is $575-per-person. INTRODUCING THE BURGER WEBWRITING COURSES (FOR WEBMASTERS AND WEB CONTENT WRITERS) Burger WebWriting students learn to hone their Internet writing skills by
In just one day, students learn to think before they write by first identifying their audience(s) and goals. This often cuts their writing time in half. (In the Two-Day Burger Writing Course, students typically cut their word counts in half by avoiding the “agents of wordiness.” On the web, we try to cut that by half again: “The 50% Rule”.) Reducing word count alone can generate terseness, which turns readers off. We teach participants how to create an inviting interactive atmosphere—gently nudging readers to the action we seek from them: a new blend of intimacy through communication technology. Web words help visitors navigate as much as they inform. Students learn to help visitors find the information they want, preventing them from skipping off or linking-out to other sites. Burger WebWriting teaches students how to insert important, searchable information in strategic places—including headlines, subheads, bullets, rollover bars, sidebars and boxes. Participants learn how to organize their “first screen,” the website’s most powerful image, which permanently embosses the reader’s first impression of your organization. Students also learn to write outbound links, using power words while avoiding saying-what-goes-without-saying (like click here). Burger WebWriting builds on the skill base taught in the Two-Day Burger Writing Course, but may be taken separately or first. We can teach up to six people in one day ($2,450), up to ten in 1½ days ($3,650), and up to fourteen in two days ($4,250). Instructor(s): Instructor Background: Pete Sauerbrey joined Burger Associates in 1996 after 14 years as writer, editor and chief of corporate publications for ABC Inc. and ABC Television Network and another 14 years as a media consultant and writer of executive speeches, corporate publications, multimedia presentations and ads. He was a speech writer for the presidents of ABC and USA TV Networks and chief publicist for ABC’s Good Morning America, World News Tonight, 20/20 and Nightline. He also headed public relations for ABC’s, NBC’s and CNN’s presidential-election coverage. As a marketing/media consultant, he wrote corporate publications, presentations, PR materials and speeches for General Motors, Johnson & Johnson, IBM and AT&T. He has a communications degree from Boston University. Bob McCoy has been conducting technical, business, and email-writing seminars for Burger Associates since 1987 and is now our Senior Trainer. Before joining us he was a writer and consultant for the Mayor of Baltimore. He is a graduate of The Johns Hopkins University. Over the past seventeen years he has conducted Burger Writing Courses for scores of companies including dozens of Fortune 500 companies. Among the clients Bob now handles are: BASF Corporation, DuPont, Fannie Mae, The Forum Corporation, Solvay Pharmaceuticals, SpectraSite Communications, and Wyeth Pharmaceuticals. He is also the managing editor for Pendle Hill Publications, where he heads their publishing, promotion, and production departments. Peter Restivo joined Burger Associates in 2003. He is a four-time Emmy Award winner for his work at ABC-TV. He founded and was Executive Producer of PM Magazine for Fox's New York flagship station. A Senior Producer of ABC-TV's Good Morning America, he was a 1986 Emmy Award nominee for best writing in a television special. He writes extensively for free-lance clients including the National Academy of Television Arts and Sciences, the International Film and Television Festival of New York, and several publications including New York Magazine, Communication World, Public Relations Journal, and TV Technology. He is a long-time member of the Association for Education in Journalism and Mass Communication, the Forum for International Trade Training, the American Association of University Professors, Canadian Association of University Teachers, and the Society for Human Resources Management. He has taught at the New York Institute of Technology, Hofstra University, Marymount University, East Carolina University, Ryerson University (Toronto) and Augusta State (GA) where he was named Cree-Walker Distinguished Professor in Communications. Past Participants Include:
Sponsor Background: We cover the full spectrum of corporate communication:
Participants learn to convey their points without drowning their readers in detail. They write faster, more confidently and—usually to their surprise—enjoy the two-day transformation. Without agonizing over their reports—they write better than they thought they ever could. The Internet has ushered in a new age of writing. How many letters did you write five years ago—how many emails are you writing now? E-mails generate unmanageable clutter, and studies show that many readers discard (without reading) over half of them. How many of your messages are being deleted—unread? People learn to quickly write powerful documents that survive by:
This seminar has 1 available dates/locations. Click the button below to view them all and to sign up for this seminar. To quickly return to this seminar at a later time, you can search by its QuickCode: QQAEMF.
Questions? Please call us Toll-free at (877) SEM-INFO. |
 |
©2008 Seminar Information Service, Inc. All Rights Reserved. | (877) SEM-INFO · info@seminarinformation.com |  |
| Home | Contact Us | About Us | Advertise | Site Blog | Site Map | Privacy Policy |