AMA's 5-Day MBA Workshop

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Detailed Overview/Outline

Get grounded in essential elements of high-level business courses with AMA’s 5-Day “MBA” Workshop!

In a business climate that demands excellence all the time, you need the variety of skills that lead to outstanding performance in every aspect of your job. AMA’s 5-Day “MBA” Workshop is the fast track to refreshing your knowledge base, making more informed decisions, developing successful strategies and achieving your personal and organizational goals.

This accelerated, 5-day “MBA” presentation surveys the core curriculum covered in most university-level graduate business programs. The knowledge you’ll acquire in this interactive learning experience will provide you with a strong overall business foundation. With the 5-day “MBA” seminar, you’ll discover how various components of a business must be linked, aligned and integrated into a successful business system. And you’ll gain a firm grasp of modern management practices.

While this seminar is no substitute for a two-year business degree, this 5-day “MBA” program will equip you with the ability to identify the most effective business tools and strategies to help you—and your company—keep and hone your competitive edge.

Who Should Attend
AMA’s 5-Day “MBA” Workshop is for anyone interested in obtaining an effective, broad-based overview of the functional areas often covered in university-level MBA programs.

The course agenda may be updated regularly as required.

Note: AMA’s 5-Day "MBA" Workshop does not award a degree.

How You Will Benefit

• Discover how all components of a business fit together
• Read and understand financial statements and analyze the financial health of a business
• Gain insights into the economy and its impact on your business
• Develop a business strategy and establish a sustainable competitive position
• Learn the language of business and communicate effectively on business matters to any audience level
• Develop an effective organization and successfully manage people
• Enjoy an invaluable peer-to-peer learning experience

What You Will Cover
Accounting Basics

• Basic accounting and its impact on financial reporting
• Financial statements: income statement, balance sheet, retained earnings statement, cash flow statements
• The accounting process and annual report
• How to evaluate financial statements: understand nonfinancial considerations, liquidity, leverage and profitability
• Case study: Sara Lee

Finance Fundamentals

• Performance measures and key indicators: Return on Net Assets (RONA), Economic Profit (EP), Weighted Average Cost of Capital (WACC)
• How to improve business unit operating performance
• Finance the business: leveraging, short- and long-term financing alternatives, equity financing

Cost Analysis and Profit Planning

• Fixed, variable and semivariable costs
• Break-even analysis and contribution margins
• Cost allocations and reduce inefficiencies

Capital Expenditures

• Types of capital expenditure decisions
• Calculate Net Present Value (NPV), Internal Rate of Return (IRR) and Profitability Index (PI)
• Estimate project’s cash inflows and outflows
• Exercise: discount cash flow

Corporate Strategy

• What is strategy? Understand relationship between vision, mission and strategy
• Strategy formulation—the SWOT approach
• Conceptual model for strategy development: cost leadership, differentiation and cost focus strategy
• Analysis phase of the strategy development: examine competitive advantage, predict future trends, evaluate competitive position
• The creation and selection process: generate strategy alternatives
• How to use quantitative analysis to screen, evaluate and select strategies

Marketing

• The marketing mix and application: positioning, product/service, price, place/distribution channels, promotion
• Guiding principles for effective marketing
• Product and market development
• Commoditization and product innovation
• Case studies: Mercedes, Cadillac and Sara Lee

Management

• The basic functions of management
• EI and leadership: lead employees toward organizational goals
• How to motivate, increase morale and enhance productivity
• Being a team leader and building effective teams
• Performance management and conduct effective performance reviews
• How to manage organizational change
• The 7S Model: align skills, shared values, staff and other factors to support your organizational strategy and change

EXTENDED DESCRIPTION
Accounting

• Understand Basic Accounting Concepts and Their Relevance to the Workplace
• Understand the Accounting Process and Its Impact on Their Area of the Business
• Analyze a Set of Financial Statements and Evaluate the Business’ Financial Health
• Know the Financial Performance Measures They Affect and How to Improve Them

Finance

• Apply the Commonly Used Business Unit Performance Measures to Your Business
• Understand the Financing Alternatives Available to a Business and Their Pros and Cons
• Analyze a Business Unit’s Costs and Identify Means of Improving Profitability
• Evaluate Capital Projects to Determine if They Are Practical and Desirable from a Financial Perspective

Strategy

• Define Basic Concepts and the Importance of Developing a Competitive Strategy
• Apply a Strategic Framework to Develop a Sustainable Competitive Strategy
• Describe and Use Selected Analytical and Strategic Tools
• Recognize Alternative Strategies and Be Able to Evaluate and Select the Best One(s)

Marketing

• Describe the Role of Marketing and the Marketing Perspective
• Discuss What Marketing Does, Its Tools and Thought Processes
• Identify the 5 Ps of Marketing: Positioning, Product, Pricing, Placement (Distribution) and Promotion and Their Importance to Business Success
• Assess the Changes and Trends Affecting the 5 Ps and Approaches to Better Manage Their Impact in the Marketplace
• Apply Some of the Tools of Marketing to Each of the 5 Ps

Management

• Understand the Principal Roles of a Manager and the Basic Functions of Management
• Analyze and Understand Leadership Styles for Use in Day-to-Day Applications
• Apply Different Approaches to Motivation for Back-on-the-Job Situations
• Understand Teams and Other Organizational Designs
• Close Employee Performance Gaps
• Take Steps to Institute More Durable Organizational Changes

Days: 5

CEUs: 3

Sponsor Background:
The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:

• provide comprehensive, hands-on training that is of practical use when you return to the job
• focus on need-to-know specifics, relevant to the demands of global business today
• offer the expertise and personalized attention of top-ranking instructors
• facilitate your career development and business savvy

Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:

• manage your priorities effectively
• cultivate more productive working relationships
• increase your on-the-job value
• align your skills with marketplace demands
• bring out the best in people, processes and yourself

Cancellation and Refund Policy

If you cannot attend a seminar you may contact AMA in advance to transfer to a future session, or can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply call. If you cancel with less than three weeks' notice, you will be liable for the entire seminar fee, however you may request a courtesy transfer to use at any future AMA seminar of equal or lesser value. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed, and do not cancel with a minimum of three weeks’ notice as described above, you will be charged the entire seminar fee.

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