Business Conversation for Sales and Service

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Detailed Overview/Outline

Conversation is both skill and art and often the “glue” that holds the sales and service process together. Participants learn practical tips and practice conversation. Effective conversation contributes to loyalty. Building common ground with colleagues, customers, and senior managers is essential to any larger objective, such as, relationship building, influencing, managing conflict, and starting and closing sales agreements. Effective informal conversation is often “invisible,” hiding its structure and influencing elements. Participants learn how to develop a repertoire of topics, make skillful transitions, develop confidence, and draw people to them.

What You Will Learn:

• Overcome self-consciousness.
• Blend business with social awareness.
• Build positive service relationships to meet needs and manage problems.
• Change subjects, lead the conversation, achieve a business purpose.
• Learn the “give and take” of social presence to draw customers to you.

Sponsor Background:
MRA helps employers successfully deal with the complexities of employer-employee relations, government regulations and change. MRA looks forward to partnering with you and your company in the near future.

Who we are . . .

MRA-The Management Association, Inc. is a membership-based employers’ association founded nearly 100 years ago in Milwaukee, Wisconsin. Its 23 founding companies recognized the value of uniting to solve problems, improve employer-employee relations, and increase productivity. These goals became the mission of MRA in those early days. They are as relevant today as they were in 1901.

Who our members are . . .

Currently, more than 2100 companies — both large and small — rely on MRA’s services. Members in the Association range from multinational corporations with thousands of employees to local companies with fewer than five employees. In addition, the membership is diverse, including manufacturing, banking, healthcare, retail and service organizations.

The Benefits of Membership . . .

MRA acts as a clearinghouse for information. Members benefit from the Association’s vast resources and the data of the many companies with which the Association works. This information gives members a comprehensive view of employer information, trends, and issues.

The primary goal of MRA is to provide organizations with the information they need, the training they require and the direct help they request.

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