Measuring and Maximizing Marketing ROI

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Detailed Overview/Outline

Are your marketing expenditures really paying off?

With today’s budget cuts, tougher competition and greater accountability, you must prove that your marketing efforts are getting the desired results. Now, discover various measurement tools—from financial techniques that measure traditional activities to research methods that measure attitudes, perceptions and other intangibles—and how to implement them. You’ll learn how to use marketing ROI results to generate more competitive corporate-wide product and service strategies.

How You Will Benefit

• Know exactly how effective your marketing spending is
• Justify the value of your marketing efforts to your boss, your CEO, yourself
• Get more mileage out of specific projects such as creating visibility and developing a strategic direction
• Make better brand decisions using correct marketing ROI information
• Measure each marketing activity to maximize sales and minimize costs
• Enhance and promote your company’s image

What You Will Cover

• Marketing ROI today: challenges, opportunities and roadblocks
• How leading companies track and assess marketing ROI
• Three key categories of marketing ROI: accounting, addition, attitudes
• Advanced strategic and tactical ROI measurements
• Market research: new ways to generate fast, effective feedback
• Key components to successful marketing ROI measurement
• Integrating measurement into the marketing plan and budgeting process
• Determining potential marketing ROI assessments

Sponsor Background:
The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:

• provide comprehensive, hands-on training that is of practical use when you return to the job
• focus on need-to-know specifics, relevant to the demands of global business today
• offer the expertise and personalized attention of top-ranking instructors
• facilitate your career development and business savvy

Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:

• manage your priorities effectively
• cultivate more productive working relationships
• increase your on-the-job value
• align your skills with marketplace demands
• bring out the best in people, processes and yourself

Cancellation and Refund Policy

If you cannot attend a seminar you may contact AMA in advance to transfer to a future session, or can send someone to take your place. If you need to cancel your attendance, AMA will give you a complete refund if you cancel more than three weeks before your seminar begins. To cancel, simply call. If you cancel with less than three weeks' notice, you will be liable for the entire seminar fee, however you may request a courtesy transfer to use at any future AMA seminar of equal or lesser value. The courtesy transfer must be used within one year of the date of your originally scheduled seminar. In fairness to all attendees, if you do not attend a seminar session for which you are confirmed, and do not cancel with a minimum of three weeks’ notice as described above, you will be charged the entire seminar fee.

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