Developing Diversity Communication and Messaging

 View Dates & Sign Up ·  Print Brochure ·  Email Reminder ·  Bring On-site

Detailed Overview/Outline

While diversity efforts are now a staple of many organizations, most organizations communicate diversity in such a haphazard way both internally and externally that the message is often not clear. Oftentimes, communicating to "diverse audiences" communicates the wrong message.

This highly interactive workshop emphasizes:

• The basic concepts of developing a diversity communication strategy
• Key techniques for communicating in a “diversity crisis”
• Tools for developing a diversity brand

Key Topics

• The “Value Proposition” for diversity
• Communicating the diversity message internally: a step-by-step approach
• Preparing key diversity messages
• Developing a diversity brand and building brand equity
• Developing the diversity message externally: a step-by-step approach
• Developing a diversity communication strategy
• Multicultural marketing: internally and externally
• Educating internal and external communication teams on diversity communication
• Developing a framework for understanding when “ethnic marketing” crosses the line from ethnic to offensive
• Developing a relevant and effective communication strategy
• Leveraging a unique and powerful connection with your target market
• Leveraging partnerships to deliver on project goals
• Tying metrics and measurement to project deliverables
• Living up to the marketing and branding internally and externally

Who Will Benefit
Diversity professionals, communication professionals, and anyone with responsibility for communicating diversity internally and externally

Sponsor Background:

• Over 50 years ago, Cornell University's School of Industrial and Labor Relations was formed to provide training to employers to improve workplaces and workplace life.
• Cornell workshops have a reputation for being current in subject theory and application as well as on legal or regulatory issues.
• Classes are highly interactive…between student and instructor and student to student.
• Discussion groups, case studies, role plays, and other exercises provide practice for your learning.
• Your instructors are skilled communicators and experienced professionals committed to providing the finest in real world, practical education.
• The majority of our clients are repeat users…a testimony to the quality and value received.

Substitution and Cancellation Policy

Substitutions of registrants can be made at any time. Cancellations and transfers are subject to a 25% charge unless received in writing one week prior to the program. Registrants who do not cancel in writing prior to the program date and who do not attend are responsible for the entire fee.

Instructor(s):
Monica P. Hawkins

Instructor Background:
Monica P. Hawkins, Monica P. Hawkins is Founder, CEO and Connector of Professional Pipeline Development Group (PPDG), is a consulting firm focused on public relations, brand management; direct marketing/marketing communications; and brokering strategic alliances; all with a focus on corporate diversity and multicultural & youth markets. Ms. Hawkins has worked with Fortune 500 Corporations; and has extensive experience in the Broadcasting, PR/Advertising/Brand industries.

Past Participants Include:
Past Participants in All Cornell Workshops Include

• AIG
• American Express
• AT&T
• Becton-Dickinson & Co.
• Bell Atlantic
• BMG
• Boeing
• Chase Manhattan Bank
• Citicorp
• Coca-Cola
• Corning Glass
• Estee Lauder
• General Motors
• Girl Scouts of America
• GTE
• IBM
• Johnson & Johnson
• Lucent
• Merck
• Mobil
• MTV
• NEC America
• New York City Criminal Justice Agency
• New York State Dept. of Labor
• Tiffany & Co.
• Time Warner
• UNICEF
• United States Postal Service
• United Technologies
• Xerox

This seminar has 2 available dates/locations. Click the button below to view them all and to sign up for this seminar. To quickly return to this seminar at a later time, you can search by its QuickCode: QQBSET.

Get updated when new dates are added for this seminar.

Get a free personalized recommendation from our experts!

Questions? Please call us Toll-free at (877) SEM-INFO.