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Developing Diversity Communication and Messaging

Fee:

$795

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Provider:
Cornell University-ILR (View Profile)

Topic(s):
Human Resources > Diversity & EEO

Who Should Attend?
Diversity professionals, communication professionals, anyone responsible for communicating diversity internally and externally

• Fundamentals of Diversity Initiatives
• The Essentials of Developing and Delivering Diversity Training

Full Seminar Description

This highly interactive workshop emphasizes:

• The basic concepts of developing a diversity communication strategy
• Key techniques for communicating in a “diversity crisis”
• Tools for developing a diversity brand

Key Topics

• The value proposition for diversity
• Communicating the diversity message internally: a step-by-step approach
• Preparing key diversity messages
• Developing a diversity brand and building brand equity
• Developing the diversity message externally: a step-by-step approach
• Developing a diversity communication strategy
• Multicultural marketing: internally and externally
• Educating internal and external communication teams on diversity communication
• Developing a framework for understanding when “ethnic marketing” crosses the line from ethnic to offensive
• Developing a relevant and effective communication strategy
• Leveraging a unique and powerful connection with your target market
• Leveraging partnerships to deliver on project goals
• Tying metrics and measurement to project deliverables
• Living up to the marketing and branding internally and externally

Who Will Benefit

Sponsor Background:

• Over 50 years ago, Cornell University's School of Industrial and Labor Relations was formed to provide training to employers to improve workplaces and workplace life.
• Cornell workshops have a reputation for being current in subject theory and application as well as on legal or regulatory issues.
• Classes are highly interactive…between student and instructor and student to student.
• Discussion groups, case studies, role plays, and other exercises provide practice for your learning.
• Your instructors are skilled communicators and experienced professionals committed to providing the finest in real world, practical education.
• The majority of our clients are repeat users…a testimony to the quality and value received.

Substitution and Cancellation Policy

Substitutions of registrants can be made at any time. Cancellations and transfers are subject to a 25% charge unless received in writing one week prior to the program. Registrants who do not cancel in writing prior to the program date and who do not attend are responsible for the entire fee.

PLEASE NOTE: CORNELL NO LONGER ACCEPTS REGISTRATIONS WITH THE "BILL ME" OPTION. ALL WORKSHOPS MUST BE PAID IN ADVANCE EITHER BY CREDIT CARD OR PROOF OF PAYMENT SUCH AS A PO NUMBER.

Instructor(s):

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