Rehab and Therapy: How, When and Where to Market

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Detailed Overview/Outline

Create a winning marketing plan for your rehab and therapy operation

In today's modern world of marketing, there isn't a choice--you will succeed or fail based on the marketing program you initiate. And, because health care marketing is constantly changing, it is important to sharpen your skills and stay competitive. You must continually update and increase your marketing focus if you are to survive and thrive.

This seminar provides the latest information the rehab and therapy professional needs to understand modern marketing techniques, concepts and strategies. You will quickly learn how to evaluate your organization's marketing, advertising and public relations efforts, including where and how to improve your results. You'll discover and understand why patient retention is a key to your success; how, when and where to advertise and what your message should contain; and when branding comes into the marketing mix. Examine how "Cause Marketing" plays an increasingly important role in your future planning and how cost-effective public relations enhance your image. Most importantly, at the end of the seminar, you will recognize and appreciate the significance of effective marketing in your facility and service.

WHO SHOULD ATTEND

• Physical Therapists
• Physical Therapy Assistants
• Occupational Therapists
• Occupational Therapy Assistants
• Certified Occupational Therapy Assistants
• Nursing Home Administrators
• Therapy Owners and Managers
• Marketing Directors
• In-Home Administrators
• Athletic Trainers
• Assisted Living Managers

WHAT YOU WILL COVER

• Discover how effective marketing can add income to your practice
• Recognize how advertising attracts patients to your rehab/therapy services
• Identify what role community relations plays in the success of your marketing program
• Discover surefire ways of evaluating the success of your marketing efforts and patient retention
• When the paper is blank, discover how to create a marketing plan that works for your rehab and therapy practice
• Discuss the importance of branding your practice in a competitive world saturated with hundreds advertising messages each day
• Develop a marketing plan for your organization
• Examine how marketing is a force for patient retention
• Discover the role that "Baby Boomers" play in the future of your rehab and therapy practice
• Identify how to increase physician, case manager and employer referrals
• Explore the advantages and disadvantages of each advertising medium and the basic skills to make them work for you
• Identify the demographics and psychographics of your target audience and examine how it affects your marketing

Sponsor Background:

Leading the Way in Professional Development.

Cross Country Education is a national leader in high-quality educational products and services for the entire health care industry. Our seminars and training programs are designed to help health care providers achieve improved performance and results in all areas of clinical, financial and operational management. Our faculty of more than 150 instructors are the "best of the best" in their field of expertise and know how to provide programs that really make a difference to participants.

Since 1995, we have trained over 1,000,000 providers, managers, nurses, behavioral health professionals and other key personnel throughout the entire healthcare industry. We produce over 5,000 seminars and conferences annually for the health care industry. Plus, we coordinate in-house training for health care facilities. Let us provide your training and professional education needs!

Our Mission Statement

“CCE exists to identify and provide opportunities for relevant continuing education in a timely and geographically friendly manner that will meet and exceed the needs and expectations of targeted professionals.”

This seminar has 9 available dates/locations. Click the button below to view them all and to sign up for this seminar. To quickly return to this seminar at a later time, you can search by its QuickCode: QQBUDN.

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