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The Business and Ethics of Massage Therapy
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Bring Seminar On-site- This seminar may be brought
on-site to your location for
groups of 10 or more.
Provider:
Cross Country Education, LLC
Topic(s):
Health Care
Who Should Attend?
Massage Therapists, Bodywork Professionals, Private Practitioners, Owners and Managers of Massage and Bodywork Businesses
Full Seminar Description
This course will focus on the legal and ethical guidelines of massage therapy practice as well as business and marketing strategies that lead to financial success. The instructor, a Licensed Massage and Bodywork Therapist and entrepreneur, will guide you through issues that, when first examined, appear to be black and white but ultimately have many shades of gray. Using concrete examples from his 30-plus years of experience in the field, he will introduce new insights into the real costs of unethical practices, as well as provide practical marketing and business development strategies that work. His fun, interactive and entertaining presentation style is sure to make for an enjoyable day while you gain invaluable information to help make the most of your practice and profession. Keywords: Massage Therapists, Bodywork Professionals, Private Practitioners, Owners and Managers of Massage and Bodywork Businesses. 6 CEUs. Fee per person EARLY BIRD 10 days before seminar: $179, $169 each for two to four people, $159 each for five or more. Fee per person REGULAR less than 10 days before the seminar: $199, $189 each for two to four, $179 each for five or more.Discuss ethical/legal issues such as therapist scope of practice, sexual boundaries and sexual harassment, business and tax issues. Develop strategies for financial success, time management, professional development and marketing.
Many massage therapists enter the profession out of the desire to help people, to have a flexible schedule or because of dissatisfaction with the psychological and time demands of their previous profession. Unfortunately, the curricula in massage schools allow very little time for the ancillary skills and knowledge required to operate a massage business. Students graduate with basic skills in giving a massage and almost no tools to manage the time that, upon graduation, has become their inventory. Many massage practitioners are uninformed about the requirements of municipal, county, state and federal governments. Practitioners need knowledge about wide-ranging issues from sexual harassment to a privilege license for a soda machine. As a therapist and/or business manager, it is absolutely crucial to understand the legal and ethical environments of massage therapy and bodywork and to have a plan for making the business work for you. What better advice to take than from a massage therapist with more than 30 years of experience who has made a million dollars with his own hands!
This course will focus on the legal and ethical guidelines of massage therapy practice as well as business and marketing strategies that lead to financial success. The instructor, a Licensed Massage and Bodywork Therapist and entrepreneur, will guide you through issues that, when first examined, appear to be black and white but ultimately have many shades of gray. Using concrete examples from his 30-plus years of experience in the field, he will introduce new insights into the real costs of unethical practices, as well as provide practical marketing and business development strategies that work. His fun, interactive and entertaining presentation style is sure to make for an enjoyable day while you gain invaluable information to help make the most of your practice and profession.
WHAT YOU WILL COVER
- Massage therapist scope of practice
- Roles and boundaries
- Sexual harassment
- Records and documentation
- Taxes and business licensing
- Marketing strategies that work!
- Maximizing referrals and "word of mouth" advertising
- Managing time (your most valuable asset)
- Honing your hands-on skills
- Crafting a business plan for success
- Design a marketing and scheduling system
- Utilize technology to enhance productivity
- Discover bad habits and emotional blocks that prevent efficient use of time
- Identify legal and ethical standards from a variety of sources governing massage therapy
- Utilize case scenarios to help define roles and boundaries
- Examine the relationship between ethical/unethical practices and your financial "bottom line"
- Determine long-term goals and weigh the importance of each
- Discover strategies for maximizing referrals
- Evaluate the effectiveness of marketing and client retention
WHO SHOULD ATTEND
- Massage Therapists
- Bodywork Professionals
- Private Practitioners
- Owners and Managers of Massage and Bodywork Businesses
Sponsor Background:
Leading the Way in Professional Development.
Cross Country Education is a national leader in high-quality educational products and services for the entire health care industry. Our seminars and training programs are designed to help health care providers achieve improved performance and results in all areas of clinical, financial and operational management. Our faculty of more than 150 instructors are the "best of the best" in their field of expertise and know how to provide programs that really make a difference to participants.
Since 1995, we have trained over 1,000,000 providers, managers, nurses, behavioral health professionals and other key personnel throughout the entire healthcare industry. We produce over 5,000 seminars and conferences annually for the health care industry. Plus, we coordinate in-house training for health care facilities. Let us provide your training and professional education needs!
Our Mission Statement
“CCE exists to identify and provide opportunities for relevant continuing education in a timely and geographically friendly manner that will meet and exceed the needs and expectations of targeted professionals.”
Quote From Past Participants:
"Joel Tull is the man! I would take any course he teaches." - Licensed Massage Therapist, Fredericksburg, VA
"I had a lot of fun! Joel is a marvelous instructor with vast knowledge and a unique teaching style." - RN, CMT, NCBTMB Provider
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