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In this comprehensive 3-day seminar designed for marketing researchers, you will learn how to plan and implement marketing research studies from start to finish. Specifically, you will learn: How to translate management decisions and information needs into researchable issues; How to select from a myriad of research design alternatives such as focus groups, depth interviews, mail, telephone and in-person surveys, computerized techniques, conjoint analysis and many more; Which approach is best for a wide range of specific applications such as concept tests, customer satisfaction and other tracking studies, segmentation research and the like; How to phrase the right questions, implement the best study design, select the most appropriate sample, control the quality of data and interpret the results to provide the information your management needs; How to communicate the research findings to the decision makers so they will listen and take action. Three days. Fee per person: $2925.
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