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Assertiveness Training for Women in Business



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Attendees learn to strengthen their leadership ability and image; handle responsibilities more confidently; and direct co-workers with authority. Topics include: techniques for overcoming stereotypes and the impact of gender differences in communication. Features participative exercises including small group work, case study analysis and role plays. Keywords: assertiveness, etiquette, self-esteem, passive, communication, conflict management, conflict resolution, saying no, how to say no, image, confidence, gender differences. 3 days. CEUs: 1.8. Fee: $2495, $2245 for AMA members.

*When registering by phone, use Priority Code: XNNT

AMA (American Management Association International)


AMA (American Management Association International)


Leadership & Management > Assertiveness Training

Who Should Attend?

Women executives, supervisors, including newly promoted first line supervisors

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Strengthen your leadership ability and image by learning essential assertiveness skills for women.

Now and then, you’re going to overreact or underreact. You’ll blurt out something that you wish you hadn’t…hurt someone whose opinion you value. The person with good assertiveness skills usually sends the right signals and gets the right responses. With assertiveness training, women can learn how to better handle just about any situation that comes up—without seeming either shy or pushy. Assertiveness skills for women are vital for getting things done, getting what you want and commanding respect.

Here is assertiveness training for women at its best. As you learn, practice and refine fundamental assertiveness skills at AMA’s Assertiveness Training for Women in Business, you’ll also share your concerns with other women executives… in a comfortable and supportive learning environment.

Who Should Attend

AMA's Assertiveness Training for Women in business is designed for women, individual contributors, project managers and team leaders who want to build on their strengths, improve their skills in interpersonal relations, conflict resolution and relate to people at all organizational levels.

The Institute for Certification, a department of International Association of Administrative Professionals™, will grant 18 points towards CPS® recertification to qualified individuals who attend this seminar.

This Seminar Features Blended Learning

AMA Blended Learning combines instructor-led training with online pre- and post-seminar assessments, tune-up courses and other resources to maximize your training goals. Through a blend of proven instructor-led seminars and powerful online technology, AMA Blended Learning provides a compelling and more comprehensive experience for the learner—producing a greater return-on-investment for the employer and the seminar participant.



Assessing Yourself

Assertiveness Skills for Women—Techniques and Practices

Key Communication Skills Necessary in Assertiveness Training for Women


Overcoming Obstacles to Achieve the Desired Personal and Professional Balance

Extended Description

Learning Objectives

Assertiveness Overview

Assessing Yourself

Assertive Techniques and Practice

Key Communication Skills Necessary for Assertiveness


Overcoming Obstacles to Achieve the Desired Personal and Professional Balance

Action Plan

3 days/1.8 CEUs

Sponsor Background:

The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:

Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:

Cancellation Policy

Transfer, Cancellation and Refund Policy

For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.

100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

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