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Strategic Planning Live Online/Virtual
This course is designed to mesh the proven-by-practice with new insights and ideas from a wide range of current strategic thinking. Managers learn by doing and gain a wider perspective of management practice through breakout sessions, practice exercises and case applications. Keywords: webinar, webinars. 2 days. CEUs: 1.2. Fee per person: $2645, $2395 for AMA members.
*When registering by phone, use Priority Code: XNNT
Provider:
AMA (American Management Association International)
Topic(s):
Organization Development >
Planning
Who Should Attend?
Business professionals and strategic planners, executives, division managers, senior managers, line managers in finance, marketing, R&D and manufacturing
We Also Recommend:
Develop the best strategic planning to support your company’s goals.
This course is designed to combine proven-by-practice strategic planning methods with new insights and ideas from a wide range of current thinking. Managers learn strategic planning by doing and gain a wider perspective of management practice through breakout sessions, practice exercises and case applications. Bring your strategic planning questions to this program and get direction on analytical and organizational approaches.
HOW YOU WILL BENEFIT:
- Identify strategic planning issues in order to develop a unique competitive advantage
- Learn key analytical and conceptual approaches to expand your understanding of the marketplace
- Align your organization with your strategic planning goals by integrating strategy, objectives, metrics and performance
- Identify evolving strategic patterns and generate ideas on how they can be applied to your organization
- Incorporate customer needs into your strategic planning
- Use a case study to examine the strategic planning process in detail
- Recognize how the actions of customers, competitors and your own company determine the outcomes in your markets
- Determine the best approach to effectively implement your strategic planning
WHAT YOU WILL COVER:
- Identifying the questions and analyses that strategic planning must address
- Organizing a structured strategic planning process
- Developing a strategic mission, vision and unique value statement for your unit
- Assessing the external and internal environment
- Determining your organization’s performance profile and conducting a competitor assessment
- Conducting a VRIO analysis for identifying sustainable competitive advantages
- Applying an internal assessment to your organization
- Making strategic decisions and conducting a SWOT analysis
- Understanding the potential value of scenario planning
- Building your strategic plan and crafting your executive summary
- Communicating and executing your strategic plan
- Building commitment throughout the execution process
- Translating strategic imperatives into goals and actions
- Identifying ways to align the organization toward a single purpose
Who Should Attend
Executives, division leaders and other senior managers involved in the formation and implementation of strategic planning.
Outline
Learning Objectives
- Describe the Strategic Planning Process
- Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
- Begin Building a Strategic Action Plan for Your Area of Responsibility
Strategic Planning Overview
- State Key Definitions of Strategic Planning Terms
- Identify the Questions That Strategic Planning Must Address
- Identify the Analyses Typically Incorporated in Strategic Planning
- Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
- Describe How Your Planning Relates to Planning at Other Levels of the Organization
The Strategic Pillars
- Differentiate Between Mission and Vision
- Examine Core Values and Their Role in Strategic Planning
- Articulate the Unique Value for Your Unit
- Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
- Develop Mission and Vision Statements for Your Unit
Assessing the External Environment
- Distinguish Between Macro and Market Environments
- Identify the Macro and Market Trends That Are Shaping the Landscape
- Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy
Assessing the Internal Environment
- Explain the Components of an Internal Assessment
- Understand the Concept of Core Competencies
- Appreciate the Importance of Culture in an Internal Assessment
- Apply an Internal Assessment Diagnostic to Your Organization
Making Strategic Decisions
- Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
- Describe How to Conduct a SWOT Analysis for Your Unit
- Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
- Identify Your Organization’s Integrated Components
- Determine Your Strategic Imperatives and Performance Measures
Building Your Strategic Action Plan
- Identify Key Elements of a Good Strategic Action Plan
- Begin Developing Your Own Strategic Action Plan
- Identify Key Elements of an Executive Summary
Communicating and Executing Your Strategic Action Plan
- Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
- Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
- Identify Ways to Align the Organization Toward a Single Purpose
- Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
- Ensure Rewards and Recognition Are Linked to Strategic Progress
Sponsor Background:
The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:
- provide comprehensive, hands-on training that is of practical use when you return to the job
- focus on need-to-know specifics, relevant to the demands of global business today
- offer the expertise and personalized attention of top-ranking instructors
- facilitate your career development and business savvy
Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:
- manage your priorities effectively
- cultivate more productive working relationships
- increase your on-the-job value
- align your skills with marketplace demands
- bring out the best in people, processes and yourself
Cancellation Policy
Transfer, Cancellation and Refund Policy
For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.
100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.
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