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The focus of this 2-day seminar is on the application of various marketing research methods to specific decision areas involving your customer, brand and product/service. You will learn how to:
8:30 - 8:45 Introduction
8:45 - 10:15 SESSION 1 - RESEARCH FOR MARKETING DECISIONS
10:15 - 10:30 Break
10:30 - 12:00 SESSION 2 - UNDERSTANDING YOUR MARKETS
12:00 - 1:15 Lunch Break
1:15 - 3:00 SESSION 3 - UNDERSTANDING YOUR CUSTOMER
3:00 - 3:15 Break
3:15 - 5:00 SESSION 4 - UNDERSTANDING YOUR BRAND (Part 1)
8:30 - 10:15 SESSION 5 - UNDERSTANDING YOUR BRAND (Part 2)
10:15 - 10:30 Break
10:30 - 12:00 SESSION 6 – UNDERSTANDING YOUR PRODUCTS/SERVICES (Part 1)
12:00 - 1:15 Lunch Break
1:15 - 2:45 SESSION 7 – UNDERSTANDING YOUR PRODUCTS/SERVICES (Part 2)
2:45 - 3:00 Break
3:00 - 4:30 SESSION 8 - UNDERSTANDING YOUR DISTRIBUTION CHANNELS
4:30 Concluding Remarks
Applying Knowledge - Improving Decisions
Burke is one of the premier international research and consulting firms in the world. For 75 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.
We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.
Burke: 100% Employee-Owned
Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, currently holds approximately 60% of the shares of Burke, and is expected to own 100% by 2008.
To provide superior decision support services that enable our clients to succeed.
Our Business Commitments and Values
Our Commitment to Employees
We will hire and retain only the best people for all positions in the company.
Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.
Employees will be given opportunities for career development and training to enhance their skills.
Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.
We will foster an environment where open communication exists among all employees.
The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.
Alberta Burke starts Burke Marketing Research as a data collection agency.
Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.
Becomes 100% Employee-Owned
Burke Quick Facts
The content was directly relevant to upcoming projects. Timely, useful and easy to understand. -- Manager, Market Research, Baxter BioScience
The seminar content was excellent. It opened my eyes to a great deal of possibilities with research. -- Research Director, Sprout Marketing
Excellent overview, useful for choosing decision paths to follow when determining techniques to apply. Excellent presentation skills. -- Market Research Analyst, The Jacobs Group
Good Content. Comprehensive. -- Senior Manager. Ortho-McNeil Pharmaceutical
Excellent -- covered many topics in great detail. Many ideas to take back. Many examples to emphasize points. -- Research Analyst, Boston Edison
Great. Most subjects applicable to my day to day job. Definitely worthwhile. (Speaker) wonderfully knowledgeable and articulate. Did a solid job of tailoring seminar to meet needs of attendees. -- Marketing Research Manager, Microsoft
Extremely informative and full of useful insights. -- Market Analyst, PacifiCare of California