Find Seminars & Sign Up Online

TITLE, PROVIDER, OR TOPIC:


CITY, ZIP, OR STATE:


 


Many events are available as webinars. Browse all webinars or use 'WB' in the city/state search.

Practical Marketing Research

Fee:

$2,925.00

· QuickCode:

QQAHSV

· Print this Page Print Page


PICK A DATE & SIGN UP
In this comprehensive 3-day seminar designed for marketing researchers, you will learn how to plan and implement marketing research studies from start to finish. Specifically, you will learn: How to translate management decisions and information needs into researchable issues; How to select from a myriad of research design alternatives such as focus groups, depth interviews, mail, telephone and in-person surveys, computerized techniques, conjoint analysis and many more; Which approach is best for a wide range of specific applications such as concept tests, customer satisfaction and other tracking studies, segmentation research and the like; How to phrase the right questions, implement the best study design, select the most appropriate sample, control the quality of data and interpret the results to provide the information your management needs; How to communicate the research findings to the decision makers so they will listen and take action. Three days. Fee per person: $2925.

Burke Institute

Provider:


Burke Institute

Topic(s):


Customer Service & Sales > Marketing

Who Should Attend?


Marketing researchers


What You Will Learn

In this comprehensive 3-day seminar designed for marketing researchers, you will learn how to plan and implement marketing research studies from start to finish. Specifically, you will learn:


COURSE OUTLINE AND SCHEDULE

FIRST DAY

8:30 - 8:45 Introduction

8:45 - 10:15 SESSION 1 - RESEARCH FOR MARKETING DECISIONS

10:15 - 10:30 Break

10:30 - 12:00 SESSION 2 - RESEARCH PROPOSALS AND DATA SOURCES

12:00 - 1:15 Lunch Break

1:15 - 3:00 SESSION 3 - PRIMARY RESEARCH I – QUALITATIVE METHODS

3:00 - 3:15 Break

3:15 - 5:00 SESSION 4 - PRIMARY RESEARCH II – QUANTITATIVE METHODS

SECOND DAY

8:30 - 10:15 SESSION 5 - SAMPLING CONCEPTS, STRATEGY AND TECHNIQUES

10:15 - 10:30 Break

10:30 - 12:00 SESSION 5 - SAMPLING CONCEPTS, STRATEGY AND TECHNIQUES (continued)

12:00 - 1:15 Lunch Break

1:15 - 3:00 SESSION 6 - QUESTIONNAIRE DESIGN I – FUNDAMENTAL CONSIDERATIONS

3:00 - 3:15 Break

3:15 - 5:00 SESSION 7 - QUESTIONNAIRE DESIGN II – PLANNING

THIRD DAY

8:30 - 10:15 SESSION 8 - QUESTIONNAIRE DESIGN III – EXECUTION

10:15 - 10:30 Break

10:30 - 12:00 SESSION 9 - DATA ANALYSIS I - PLANNING AND PREPARATION

12:00 - 1:15 Lunch Break

1:15 - 2:45 SESSION 10 - DATA ANALYSIS II – EXECUTION

2:45 - 3:00 Break

3:00 - 4:30 SESSION 11 - COMMUNICATING RESEARCH

4:30 - Concluding Remarks


Sponsor Background:

Applying Knowledge - Improving Decisions

Burke is one of the premier international research and consulting firms in the world. For 75 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.

We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.

Burke: 100% Employee-Owned

Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, currently holds approximately 60% of the shares of Burke, and is expected to own 100% by 2008.

Our Mission

To provide superior decision support services that enable our clients to succeed.

Our Business Commitments and Values

Our Commitment to Employees

We will hire and retain only the best people for all positions in the company.

Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.

Employees will be given opportunities for career development and training to enhance their skills.

Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.

We will foster an environment where open communication exists among all employees.

The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.

Burke Timeline

1931

Alberta Burke starts Burke Marketing Research as a data collection agency.

1952

Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.

Late 1960's

Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.

Mid 1980's

Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.

1990

Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".

1995

Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.

2004

Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.

2005

Becomes 100% Employee-Owned

Burke Quick Facts


Quote From Past Participants:

This course was absolutely essential for me to attend. It was like taking a semester course in 3 days! The material was extremely relevant and applicable to my work. I cannot say enough about the instructor. He is such an excellent speaker and teacher and is very competent and knowledgeable. I will definitely plan to attend future Burke Institute courses. -- Marketing Research & Analysis Specialist, Cook Medical

Excellent content - First day was broad enough that people with little background became grounded and by the third day the detail was sufficient that those with more experience were learning a great deal as well. -- Perfetti Van Melle USA

I thought this seminar was fantastic! I came back to the office excited to use what I learned from (the speaker) and felt that I can do a great job! I think he helped prepare us for how to do it right and what to look for so that it's accurate. I really enjoyed this seminar. Our company really likes Burke! -- Marketing Analyst, Florida Power & Light

Great overview of market research that gave just enough depth for me to apply what I learned and be able to explain the concepts if needed. -- Research Associate, Animal Planet & Discovery Kids Media

I cannot say enough good things about the seminar. The (seminar leader) is an excellent instructor. His real world examples really helped us relate to the topic discussions. I did not expect to come away from the seminar with the amount of new knowledge that I acquired. I hope to attend as many Burke seminars as possible. There is no sense wasting time/money with other training institutes. Burke is outstanding! -- Marketing Research Analyst, Foremost Insurance

Fantastic. I have a Masters Degree and Ph.D. from Harvard and have attended all kinds of conferences. This was the best ever. It is so practical, full of useful and powerful information. -- Planning Analyst, ConAgra


Past Participants Include:

This seminar has

1

upcoming dates & cities. To quickly return to this seminar later, you can search by its QuickCode:

QQAHSV

.

 

©2020 Seminar Information Service, Inc.