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Practical Multivariate Analysis



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In this 4-day seminar, totally devoid of matrix notations or derivations, you will learn how to select and interpret the best multivariate technique for analyzing the complex relationships between many variables typically encountered in marketing research studies. You will learn: What multivariate techniques are, what they do and when to use them; How to choose between Regression, Discriminant, Factor, Cluster, M.D.S., Correspondence, Conjoint, DCM, CHAID, Logit, Canonical and other techniques to answer specific management questions from your research data; Which statistical packages perform each of the analysis and how to get started; What type of data are required for each technique, what analytical options are available and what assumptions must be made; How to interpret multivariate results and communicate what they reveal to management. Four days. Fee per person: $2925.

Burke Institute


Burke Institute


Customer Service & Sales > Marketing

Who Should Attend?

Research practitioners

In this 4-day seminar, totally devoid of matrix notations or derivations, you will learn how to select and interpret the best multivariate technique for analyzing the complex relationships between many variables typically encountered in marketing research studies.

You will learn:

Course Outline and Schedule

Day 1

8:30 am – 5:00 pm


Session 1 – Case Studies and Applications of Multivariate Techniques:

Session 2 – Overview of Underlying Considerations:


Session 3 – Selecting the Most Appropriate Multivariate Techniques for Specific Marketing Research Applications:

Session 4 – Multiple Regression Analysis: Fundamental Concepts:

Day 2

8:30 am – 5:00 pm

Session 5 – Improving Regression Models:

Session 6 – Specialized Regression Techniques for Categorical Variables:


Session 7 – Conjoint Analysis:

Session 8 – Discrete Choice Modeling:

Day 3

8:30 am – 5:00 pm

Session 9 – Discriminant Analysis:

Session 10 – Factor Analysis:


Session 11 – Cluster Analysis:

Session 12 – Multivariate Perceptual Mapping Techniques:

Day 4

8:30 am – 4:30 pm

Session 13 – Data Mining Tools:

Session 14 – Path Analysis and Structural Equation Modeling (CSA and PLS):


Session 15 – Latent Class and Hierarchical Bayesian Analysis:

Session 16 – Linking Multivariate Techniques to Marketing Decisions:

Sponsor Background:

Applying Knowledge - Improving Decisions

Burke is one of the premier international research and consulting firms in the world. For 75 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.

We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.

Burke: 100% Employee-Owned

Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, currently holds approximately 60% of the shares of Burke, and is expected to own 100% by 2008.

Our Mission

To provide superior decision support services that enable our clients to succeed.

Our Business Commitments and Values

Our Commitment to Employees

We will hire and retain only the best people for all positions in the company.

Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.

Employees will be given opportunities for career development and training to enhance their skills.

Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.

We will foster an environment where open communication exists among all employees.

The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.

Burke Timeline


Alberta Burke starts Burke Marketing Research as a data collection agency.


Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.

Late 1960's

Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.

Mid 1980's

Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.


Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".


Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.


Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.


Becomes 100% Employee-Owned

Burke Quick Facts

Quote From Past Participants:

"A memorable experience - dynamic, enthusiastic, expert on his subject. He is on a par with the best professors I had at Harvard Business School" - Manager, Kimberly-Clark Corporation

"Superb! Informative, fast-moving, excellent examples tailored for individuals in the audience. Extreme clarity in presentation. Thank you!" - Marketing Research Analysis, Westwood Pharmaceuticals

"Outstanding. To me he is the finest speaker I have ever heard regarding quantitative analysis. (I have an MBA with concentration in quantitative methods, so I have heard many speakers.) Very practical. Magnetic personality." - Marketing Research Analyst, SC Johnson Company

Past Participants Include:

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