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Writing and Presenting Marketing Research Reports: Insights, Storytelling, Data Visualization

Fee:

$2,925.00

· QuickCode:

QQAHUF

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In this 3-day interactive seminar, you will learn how to write and present marketing research reports and presentations that are responsive to management’s needs and stimulate business impact. Specifically, you will learn: What decision makers want from a marketing research study and how to bridge the communication gap between researchers and decision makers; How to analyze your audience and to organize your report or presentation to meet the varying needs of senior management, middle management and technical staff; Tools and practices that increase your ability to identify insights from data and how to interpret the insights to best meet your business objectives; Storytelling techniques to bring the research to life and make it actionable; How to select words, sentences, paragraphs and language to convey the message quickly; Data visualization, how to enhance the look and feel of your presentation with graphics and visuals; How to avoid/correct flaws commonly found in reports and presentations; How to present your findings succinctly so the end user will listen, engage and act upon your recommendations. Fee per person: $2925.

Burke Institute

Provider:


Burke Institute

Topic(s):


Customer Service & Sales > Marketing

Who Should Attend?


Marketing research 'doers' with some experience


What You Will Learn

In this 3-day interactive seminar, you will learn how to write and present marketing research reports and presentations that are responsive to management’s needs and stimulate business impact. Specifically, you will learn:


COURSE OUTLINE AND SCHEDULE

FIRST DAY

8:30 - 8:45 Introduction

8:45 – 9:45 SESSION 1 - MARKETING RESEARCH REPORT/PRESENTATIONS – THE GOOD, THE BAD, AND THE UGLY

9:45 - 10:00 Break

10:00 – 11:00 SESSION 2 - PREREQUISITES FOR PREPARING A RESEARCH REPORT OR PRESENTATION

11:00 – 12:00 SESSION 3 – DEVELOPING INSIGHTS FOR BUSINESS IMPACT

12:00 - 1:15 Lunch Break

1:15 - 2:15 SESSION 3 - DEVELOPING INSIGHTS FOR BUSINESS IMPACT (continued)

2:15 - 3:30 SESSION 4 - TRANSFORMING DATA INTO INFORMATION FOR INSIGHT

3:30 - 3:45 Break

3:45 - 5:30 SESSION 4 (continued) - INSIGHT WORKSHOP

SECOND DAY

8:30 - 10:30 SESSION 5 - GRAPHICAL & VISUAL REPRESENTATION OF DATA

10:30 - 10:45 Break

10:45 - 12:00 SESSION 6 - PREPARING THE RESEARCH REPORT/PRESENTATION - PART 1

12:00 - 12:30 SESSION 7 - PREPARING THE RESEARCH REPORT/PRESENTATION - PART 2

12:30 - 1:45 Lunch Break

1:45 - 3:30 SESSION 7 - PREPARING THE RESEARCH REPORT/PRESENTATION - PART 2 (continued)

3:30 - 3:45 Break

3:45 - 5:30 SESSION 8 – TOOLS FOR ENHANCING THE LOOK AND FEEL OF YOUR REPORTS / PRESENTATIONS

THIRD DAY

8:30 - 10:00 SESSION 9 –STANDUP PRESENTATIONS OF MARKETING RESEARCH RESULTS

10:00 - 10:15 Break

10:15 - 11:45 SESSION 10 - CONSTRUCTING AN ACTIONABLE PRESENTATION – WORKSHOP PART 1

11:45 - 1:00 Lunch Break

1:00 - 2:45 SESSION 11 - CONSTRUCTING AN ACTIONABLE PRESENTATION – WORKSHOP PART 2

2:45 - 4:15 SESSION 12 - TEAM PRESENTATIONS

4:15 Concluding Remarks


Sponsor Background:

Applying Knowledge - Improving Decisions

Burke is one of the premier international research and consulting firms in the world. For 75 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.

We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.

Burke: 100% Employee-Owned

Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, currently holds approximately 60% of the shares of Burke, and is expected to own 100% by 2008.

Our Mission

To provide superior decision support services that enable our clients to succeed.

Our Business Commitments and Values

Our Commitment to Employees

We will hire and retain only the best people for all positions in the company.

Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.

Employees will be given opportunities for career development and training to enhance their skills.

Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.

We will foster an environment where open communication exists among all employees.

The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.

Burke Timeline

1931

Alberta Burke starts Burke Marketing Research as a data collection agency.

1952

Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.

Late 1960's

Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.

Mid 1980's

Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.

1990

Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".

1995

Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.

2004

Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.

2005

Becomes 100% Employee-Owned

Burke Quick Facts


Quote From Past Participants:

Seminar is worth its weight in gold! Right from the beginning I was revising a presentation in my head to the extent possible. Anxious to return to the office and implement. (The speaker), as usual, top notch. Stimulating, holds interest. -- Market Analyst. Exxon Company USA

I thought it was great. Questions were answered well and open discussion on topics was very helpful. -- DTE Energy

I totally recommend this seminar. I am also going to encourage my company to consider a custom tailored program by the Burke Institute. -- Senior Research Analyst, ESPN International

Outstanding – best Burke seminar I’ve attended yet. -- Manager, IRS

Super, very comprehensive, hit all areas of concern and interest. Covered a lot of angles in writing and presenting that are key considerations - emphasis on objectives is a very good discussion area. (Speaker is) interesting and relevant as usual - he can really "drive home" his ideas. Presentation is excellent. -- Marketing Research Assistant, People's Bank

The one idea that I plan to implement right away is action standards. That idea in itself makes the seminar worthwhile and will hopefully make my job easier. Lots of useful ideas and reinforcing what I did know. (The speaker) was great at including everybody from different backgrounds and level of experience. -- Research Director, Simmons Advertising

Excellent - important fundamentals for a variety of situations. Excellent (speaker)! Energetic, entertaining, flexible in addressing particular needs and questions of attendees. -- Scientist, Philip Morris USA


Past Participants Include:

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