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Successful Product Management Live Online/Virtual

Fee:

$2,345.00

· QuickCode:

QQARHE

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Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand. In this powerful seminar, you’ll focus on strategy...product portfolio planning...key tasks of a product manager...understanding critical reports...and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan. Keywords: webinar, webinars. 3 days. 1.8 CEUs. Fee per person: $2345, $2095 for AMA members.

*When registering by phone, use Priority Code: XNNT

AMA (American Management Association International)

Provider:


AMA (American Management Association International)

Topic(s):


Customer Service & Sales > Products & Packaging

Who Should Attend?


Product and brand marketing managers and directors, those who interact with them - attendees should have at least two years experience in marketing activities

We Also Recommend:


Gain the business skills you need to be a successful product manager!

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.


HOW YOU WILL BENEFIT:


WHAT YOU WILL COVER


Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

Note: Attendees should have two years of marketing experience.


Outline

The Current Product Management Structure

Strategy

Product Portfolio Planning

The Annual Marketing Plan Model

The Main Tasks of a Product Manager

Strategic Key Reports

Finance for Product Managers


Sponsor Background:

The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:

Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:

Cancellation Policy

Transfer, Cancellation and Refund Policy

For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.

100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

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3

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