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Business Writing and Grammar Skills Made Easy and Fun! Live or Webinar
Gain dozens of field-tested strategies relied on by today's most effective business writers. Learn how to present your ideas clearly and persuasively -- select words that fit your meaning -- spot misused verbs -- pronouns and punctuation -- avoid communication misfires -- and much, much more. Keywords: webinar, webinars, virtual learning, online learning. Fee per person: $269
Writing & Speaking
> Writing Skills
Who Should Attend?
Business Writing and Grammar Skills Made Easy and Fun!
In this seminar you'll learn …
- The "pre-writing" technique that'll have the words flowing effortlessly!
- How to know if your paragraphs are in a confusing, illogical order … and the best way to fix the problem
- How to avoid the trap of wordy opening paragraphs that leave the readers wondering "Huh?"
- The 12 most damaging blunders in business writing—sidestep these at all costs
- And much more!
Gain dozens of field-tested strategies relied on by today's most effective business writers. Learn how to present your ideas clearly and persuasively … select words that fit your meaning … spot misused verbs … pronouns and punctuation … avoid communication misfires … and much, much more.
Day One: 9:00 a.m. – 4:00 p.m.
Getting started: Transforming a blank page into a bold message
Understanding the ground rules
- Freewriting: What it is and how to use it to produce a great first draft in half the time
- Are your paragraphs in a confusing, illogical order? Here's how to tell and how to fix the problem
- Great words and phrases for linking paragraphs together so your readers don't have to stumble through your document
- How to guard against the deadly mistake of leaving important points out because you're so focused on the little stuff
Perfecting your grammar and usage skills
- Take the confidential Writer's Discovery Analysis to identify areas you want to polish
- Understand how business writing is uniquely different from other types of writing
- Discover your natural style—it's the key to reader-friendly, interesting writing
- How to "do your homework"—you'll be amazed at how effortlessly the words flow after that
- Put the "Know Thy Reader" commandment into practice and double the impact of your message
Avoiding embarrassing mistakes
- The most troublesome words in business and how to erase any uncertainty about using them
- When a personal, casual style is important—never underestimate the power of contractions
- A concise refresher on how to correctly use verb tenses, subject-verb patterns and pronouns and their antecedents
- The "best-of-the-best" desktop references you'll want at your fingertips for quick answers
- Ensure or insure? Affect or effect? Making the right choice between confusing words like these just became a whole lot easier!
- When it's okay to bend the "rules" to make your point clearly
- Are abbreviations and acronyms really proper in business writing? This insight will shed light on the issue
- The unwritten rules about the appropriate and inappropriate use of jargon
- BONUS: A handy reference list of conjugations for 120 irregular verbs!
Spelling every word correctly every time
- Can't remember if the punctuation goes inside or outside the quotation marks? Here's how to avoid this pitfall
- Follow this widely accepted guideline for when to spell out numbers and when to use figures
- Avoid these blunders when using apostrophes—they scream "Rookie!"
- When adding hyphens, dashes and other marks for emphasis … know when you've gone overboard
- To capitalize or not to capitalize? These tips will eliminate any question
- A refreshing overview of how to use punctuation marks correctly every time
- Your guide to international correspondence—follow this to the letter to ensure you put your best foot forward
- An intriguing spelling technique that many national spelling champs secretly rely on
- How to stop having to look up the same word in the dictionary over and over
- Prefixes and suffixes made easy
- How to take the confusion out of pluralizing letters, abbreviations and numbers
- DANGER: If you think your spell-checker takes the place of the human eye, you're asking for trouble
Day Two: 9:00 a.m. – 4:00 p.m.
Grabbing your reader's attention with powerful openings and closings
Persuading, influencing and convincing for results
- The "bible" on how to write openings that reel readers in
- How to construct a closing so action-oriented it's like a shot of adrenaline to your reader
- Real-world insight into humor and when—if ever—it should be used in business
- How to avoid the trap of wordy opening paragraphs that leave the reader wondering "Huh?"
- Tough but necessary questions to ask yourself after you've written the opening paragraph
Projecting credibility and professionalism
- Super techniques that give you powerful psychological leverage over your reader
- The proven connection between the use of personal pronouns and the results your business writing gets
- Undeniably effective tips for winning the reader over to your way of thinking
- How to make a strong and logical written argument without coming across like a bulldozer
- Stop! If you want to avoid a negative reaction from the reader, take this precautionary step
Expanding your professional skills
- The 12 most damaging blunders in business writing—sidestep these at all costs
- How to curb the use of worn-out business clichés and what to say instead
- Hard-and-fast rules when working with a team on a writing project
- How to develop a sixth sense for damaging, biased and sexist language so you can make absolutely sure your writing is "clean"
- Get a firm grip on how to deliver bad news in writing—without a doubt, you will need this someday
Editing and proofreading like the pros
- EXCLUSIVE: How to choose a style manual that works for your organization
- Just released! The latest, most professional business writing formats … for letters, memos, proposals, reports and more
- A crash course in building winning business proposals
- How to write memos and e-mail that today's busy professional can digest in 60 seconds or less
- Field-tested letter-writing techniques that pay off in three big ways
- Don't miss a single one of these six elements when writing a report … they're all essential!
- Straight from the mouths of direct mail pros: Creating sales letters that bring in the orders
- How to write a press release that gets glowing coverage your company president will thank you for
- The art of writing crisp, clear instructions
- Four amazing proofreading secrets that will automatically push your accuracy rate to 99%—or higher
- Editing and proofreading symbols the pros use to simplify and speed up the revision process
- Relax … this team approach takes the fear out of proofing technical or financial data
- How to proofread quickly and accurately under pressure
- How to shut out phones, voices and other distractions when proofing in a busy office (It's like sitting in an airtight bubble!)
- Catching typographical errors—yes, it's tricky, but these tips will help shine the spotlight on them
- Keep your sanity with this proofreader's checklist that ensures perfection down to the very last detail
- Proofreading a foreign language? Here are helpful rules that will calm your nerves
- How to do a final "sanity check" before your document goes out the door so you can sleep like a baby that night
- Editing techniques that will work miracles on your document
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Cancellation Policy: Cancellations received up to five business days before the workshop are refundable, minus a registration service charge, which you may apply toward any future workshop. After that, cancellations are subject to the entire workshop fee, which you may also apply toward a future workshop. Please note that if you don’t cancel and don’t attend, you are still responsible for payment. Substitutions may be made at any time.
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