Find Seminars & Sign Up Online

TITLE, PROVIDER, OR TOPIC:


CITY, ZIP, OR STATE:


 


Many events are available as webinars. Browse all webinars or use 'WB' in the city/state search.

AMA's Advanced Course in Strategic Marketing

Fee:

$2,345.00

· QuickCode:

QQBQZR

· Print this Page Print Page


PICK A DATE & SIGN UP
Competitor-proof your company with strategic marketing! At this seminar, you'll take the next step toward becoming a strategic marketing guru. You'll discover cutting-edge strategic marketing models -- and their real-world applications. And you'll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones -- integrate your strategic marketing mix elements with corporate goals -- and maximize the benefits of e-commerce technology. Keywords: webinar, webinars. 3 days. 1.8 CEUs. Fee per person: $2345, $2095 for AMA members.

*When registering by phone, use Priority Code: XNNT

AMA (American Management Association International)

Provider:


AMA (American Management Association International)

Topic(s):


Customer Service & Sales > Marketing

Who Should Attend?


Experienced marketing managers; directors and VPs of marketing; executives and managers in finance, operations, customer service, R&D, other departments who interact with marketing

We Also Recommend:


Competitor-proof your company with strategic marketing!

At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.


How You Will Benefit


What You Will Cover


Who Should Attend

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors and vice presidents of marketing…as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.


Extended Description

Learning Objectives

Marketing Strategy Building Blocks

Identifying and Responding to Strategic Growth Opportunities

Developing an Effective Customer Relationship Management Approach

New Product Evaluation

Designing Life Cycle Strategies: Incorporating the Psychographics Perspective

Managing Brand Value

New Perspectives on Place: Redefining Your Customer Orientation

Strategic Approaches to Pricing

Integrated Marketing Communications


Sponsor Background:

The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:

Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:

Cancellation Policy

Transfer, Cancellation and Refund Policy

For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.

100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

This seminar has

2

upcoming dates & cities. To quickly return to this seminar later, you can search by its QuickCode:

QQBQZR

.

 

©2020 Seminar Information Service, Inc.