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Next Generation Qualitative Tools: Social Media, Online Communities, Virtual Research Platforms

Fee:

$2,575.00

· QuickCode:

QQBTGC

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In this 2-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn: How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making; How to discern and apply the various virtual research platforms such as 20|20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools; What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts; What role you can or should play in each phase of the research process using next generation tools; How to analyze and report results when using next generation tools; Mobile Research Fundamentals: Apps, platforms, case studies, and hands-on workshop. Fee per person: $2575

Burke Institute

Provider:


Burke Institute

Topic(s):


Customer Service & Sales > Marketing

Who Should Attend?


Marketing research practitioners, qualitative research consultants, and end users


What you will learn:

In this 2-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:


Course Outline and Schedule

First Day

8:30 - 9:00 Introduction

9:00 - 10:45 SESSION 1 – FRAMEWORK FOR USING NEXT GENERATION QUALITATIVE TOOLS & CASE STUDY EXAMINATION

10:45 - 11:00 Break

11:00 - 12:30 SESSION 2 – USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH

12:30 - 1:45 Lunch Break

1:45 - 2:45 SESSION 3 – DEMO & TEAM BASED WORKSHOP

2:45 - 3:00 Break

3:00 - 5:00 SESSION 4 – VIRTUAL RESEARCH PLATFORMS FUNDAMENTALS

Second Day

8:30 – 10:30 SESSION 5 - VIRTUAL RESEARCH PLATFORMS APPLICATIONS

10:30 – 10:45 Break

10:45 – 12:00 SESSION 6 – ANALYSIS & REPORTING ON NEXT GENERATION RESEARCH

12:00 – 1:30 Lunch Break & Online Exercise

1:30 – 3:00 SESSION 7 – GOING MOBILE

3:00 - 3:15 Break

3:15 – 4:30 SESSION 8 – ONLINE COMMUNITIES & PROPRIETARY PANELS

4:30 Concluding Remarks


Sponsor Background:

Applying Knowledge - Improving Decisions

Burke is one of the premier international research and consulting firms in the world. For 75 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.

We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.

Burke: 100% Employee-Owned

Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, currently holds approximately 60% of the shares of Burke, and is expected to own 100% by 2008.

Our Mission

To provide superior decision support services that enable our clients to succeed.

Our Business Commitments and Values

Our Commitment to Employees

We will hire and retain only the best people for all positions in the company.

Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.

Employees will be given opportunities for career development and training to enhance their skills.

Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.

We will foster an environment where open communication exists among all employees.

The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.

Burke Timeline

1931

Alberta Burke starts Burke Marketing Research as a data collection agency.

1952

Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.

Late 1960's

Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.

Mid 1980's

Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.

1990

Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".

1995

Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.

2004

Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.

2005

Becomes 100% Employee-Owned

Burke Quick Facts


Quote From Past Participants:

This course was packed, and I was exhausted by the end. But there was no other way to cover all that material in two days. (Speaker) did a masterful job of covering everything in enough detail without getting into the weeds. -- Owner, Blue Sky Strategies

The hands-on exercises were really interesting and a great way to demonstrate/apply the concepts. -- Independent Moderator

By having a "hands-on" approach, I got a lot more out of this than I would have with just lecture. -- Marketing Specialist, Vermeer Manufacturing Company

I appreciate the breadth of tools covered and the insight shared. It was nice to have various participants who were familiar with different techniques and vendors. -- Market Research Manager, Roche Diagnostics

I liked the interactive activities using examples of social media tools. It helped to understand the various tools. The instructor was very engaging and knowledgeable. She also did a great job of keeping the course on track. -- Lead Analyst, Altria Client Services

Very up to date, clearly a great deal of preparation and experience went into the creation of this course. -- Market Research Analyst, LifeWay Research

This is an excellent seminar that's well worth taking more than once given the dynamic change in social media marketing. Your discussion of the social media marketing is so timely and comprehensive compared to other educational sources. I also feel a lot more comfortable using the virtual platforms to conduct online research and utilize these platforms both to save money and conduct research in an innovative manner. Thank you so much! -- Principal, eChoiceAdvisor

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