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In this 2-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:
8:30 - 9:00 Introduction
9:00 - 10:45 SESSION 1 – FRAMEWORK FOR USING NEXT GENERATION QUALITATIVE TOOLS & CASE STUDY EXAMINATION
10:45 - 11:00 Break
11:00 - 12:30 SESSION 2 – USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH
12:30 - 1:45 Lunch Break
1:45 - 2:45 SESSION 3 – DEMO & TEAM BASED WORKSHOP
2:45 - 3:00 Break
3:00 - 5:00 SESSION 4 – VIRTUAL RESEARCH PLATFORMS FUNDAMENTALS
8:30 – 10:30 SESSION 5 - VIRTUAL RESEARCH PLATFORMS APPLICATIONS
10:30 – 10:45 Break
10:45 – 12:00 SESSION 6 – ANALYSIS & REPORTING ON NEXT GENERATION RESEARCH
12:00 – 1:30 Lunch Break & Online Exercise
1:30 – 3:00 SESSION 7 – GOING MOBILE
3:00 - 3:15 Break
3:15 – 4:30 SESSION 8 – ONLINE COMMUNITIES & PROPRIETARY PANELS
4:30 Concluding Remarks
Applying Knowledge - Improving Decisions
Burke is one of the premier international research and consulting firms in the world. For 75 years, Burke has helped manufacturing and service companies understand and accurately predict marketplace behavior. Burke's employee owners add value to research and consulting assignments by applying superior thinking to help clients solve business problems.
We provide our customers with data, information, guidance and far more. Burke strives to become a valued business partner who focuses on finding and implementing solutions to the most critical problems facing our clients today. We give our customers a competitive edge.
Burke: 100% Employee-Owned
Burke is 100% employee owned. In 2004, Burke formed an ESOP (Employee Stock Ownership Plan), ensuring that all employees are able to participate in stock ownership and have a personal stake in helping to contribute to the company's success. The ESOP, representing broad based employee ownership across all positions of the company, currently holds approximately 60% of the shares of Burke, and is expected to own 100% by 2008.
To provide superior decision support services that enable our clients to succeed.
Our Business Commitments and Values
Our Commitment to Employees
We will hire and retain only the best people for all positions in the company.
Employees will have a work environment and tools needed to perform their jobs at maximum quality and efficiency.
Employees will be given opportunities for career development and training to enhance their skills.
Employees will be compensated fairly, based on standards of performance and contribution, and will share in the financial success of the company. Employees will treat each other with respect and dignity, recognizing the worth, quality, and importance of each individual.
We will foster an environment where open communication exists among all employees.
The work climate will be free of strict rules and structures, where employees are empowered to take risks and affect change to achieve our common vision.
Alberta Burke starts Burke Marketing Research as a data collection agency.
Don Miller, marketing research director for Cincinnati's WLW radio, joins Burke and begins development of the Day-After Recall (DAR) for testing TV commercials.
Burke expands to international markets, adding locations in London, Paris, Frankfurt, Milan, Tokyo and Mexico City.
Industry image study rates Burke as number one research firm in study design capability and analytical sophistication.
Burke Customer Satisfaction Associates (BCSA) is established to better serve businesses in listening and reacting to the "voice of the customer".
Burke changes official name from Burke Marketing Research Inc., to Burke, Inc. The name change reflects Burke's broader research and consulting activities outside traditional custom marketing research.
Burke re-acquires 100% of its shares and becomes 100% employee-owned. Burke establishes ESOP (Employee Stock Ownership Plan) to allow for broad based employee ownership. Burke re-acquires 100% ownership of the Burke Institute.
Becomes 100% Employee-Owned
Burke Quick Facts
This course was packed, and I was exhausted by the end. But there was no other way to cover all that material in two days. (Speaker) did a masterful job of covering everything in enough detail without getting into the weeds. -- Owner, Blue Sky Strategies
The hands-on exercises were really interesting and a great way to demonstrate/apply the concepts. -- Independent Moderator
By having a "hands-on" approach, I got a lot more out of this than I would have with just lecture. -- Marketing Specialist, Vermeer Manufacturing Company
I appreciate the breadth of tools covered and the insight shared. It was nice to have various participants who were familiar with different techniques and vendors. -- Market Research Manager, Roche Diagnostics
I liked the interactive activities using examples of social media tools. It helped to understand the various tools. The instructor was very engaging and knowledgeable. She also did a great job of keeping the course on track. -- Lead Analyst, Altria Client Services
Very up to date, clearly a great deal of preparation and experience went into the creation of this course. -- Market Research Analyst, LifeWay Research
This is an excellent seminar that's well worth taking more than once given the dynamic change in social media marketing. Your discussion of the social media marketing is so timely and comprehensive compared to other educational sources. I also feel a lot more comfortable using the virtual platforms to conduct online research and utilize these platforms both to save money and conduct research in an innovative manner. Thank you so much! -- Principal, eChoiceAdvisor