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Expanding Your Influence: Understanding the Psychology of Persuasion - Live Online/Virtual

Fee:

$2,445.00

· QuickCode:

QQBUWH

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Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no. This 2-day influencer training explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist, and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others. Two days in classroom or three sessions online. Keywords: webinar, webinars, on demand, virtual learning, virtual classes, online learning. Fee per person: $2445, $2195 for AMA members.

*When registering by phone, use Priority Code: XNNT

AMA (American Management Association International)

Provider:


AMA (American Management Association International)

Topic(s):


Leadership & Management > Persuasion & Influence

Who Should Attend?


Business professionals at a mid-level position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, acct executives, project mgrs

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Bringing about the reaction you want from others and expanding your influence require insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

This 2-day influencer training explores these psychological triggers, plus how this knowledge may be used not just for compliance but for mutually desirable outcomes. You’ll uncover persuasion techniques that most people don’t even know exist, and learn how to build your influence by applying these principles to any number of business interactions, from managing, mentoring and negotiating to conversations, writing and presentations. In addition, you will learn how to choose the best principle for any given situation and avoid being manipulated by others.


How You Will Benefit


What You Will Cover


Who Should Attend

Business professionals at a mid-level position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers.


Outline for classroom

Learning Objectives

Overview of Influence and Persuasion

Appealing to Human Nature and Fulfilling Emotional Needs

Shaping Perceptions

Involvement to Persuade

Creating Discomfort

Balance Emotions and Logic

Putting It All Together: Using the Pre-Persuasion Checklist


Outline for online

LEARNING OBJECTIVES

LESSON ONE

Overview of Influence and Persuasion

Appealing to Human Nature and Fulfilling Emotional Needs

Shaping Persuasions

LESSON TWO

Involving to Persuade

Creating Discomfort

LESSON THREE

Creating Discomfort (cont’d)

Balancing Emotions and Logic

Putting It All Together—Using the Pre-Persuasion Checklist


Sponsor Background:

The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:

Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:

Cancellation Policy

Transfer, Cancellation and Refund Policy

For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.

100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.

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