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Real-world strategies, ideas, and solutions for harnessing the power of social media and putting it to work for your organization.
Increase your Internet presence … boost traffic … connect with customers … and take full advantage of all that social media has to offer!
In just a few short years, social media has grown exponentially. What used to be primarily a way to keep up with "friends" and view funny videos is now a powerhouse marketing machine — embraced wholeheartedly by businesses from smaller startups to midrange companies to today's largest, most respected corporations.
Facebook®, LinkedIn®, Twitter®, YouTube™, Blogs, Groupon™, Tumblr, StumbleUpon, Delicious, Reddit, … the possibilities are overwhelming! How do you decide which social media platforms are right for your business when there are so many out there? What are the differences? Which will best help you achieve your goals? How do you create a cross-platform campaign that will build brand awareness, increase revenue, drive traffic to your website and help you interact effectively with customers and prospects?
The Social Media Marketing Conference — A one-way ticket to social media marketing success!
This conference was designed to help you navigate the "first tier" and "second tier" platforms, boost your social media marketing savvy, and discover how to reap the many benefits that go hand in hand with a smart, well-though-out social media marketing campaign. Explore the latest trends in social media, take a look at exciting new marketing techniques, and gain a social media "tool box" chock full of tools, tips, tricks, and how-to's.
Did you know …
We'll explore social media's hot new creative developments, look at cutting-edge media strategies you can deploy right away, and share a wealth of eye-opening ideas for integrating social media into your overall marketing plan. Spend one phenomenal day with us and become a social media marketing superstar!
Shared Introductory Session: What's All the Buzz About Social Media?
In this session, join both instructors for an eye-opening look at social media: what it is, how it works, the latest trends and developments, and what you need to be aware of to fully utilize its powers for your own organization. This session will guide you in defining your social media goals, and help you decide which conference track and/or individual sessions are the best fit for you.
Track 1: Social Media Content
This track focuses on the creative side of social media and is designed for people who are interested in writing and posting content, and for those just getting into the social media arena.
Social Media 101 — A Social Media Primer
With so many platforms to choose from, how do you decide which is right for your business? In this session we'll introduce you to all the main social media platforms and explain which sites are best for building your business, increasing internet presence, boosting site traffic, and communicating with customers. You'll learn:
Where to Post, When to Post, and What to Say in Your Posts
Confused about where to post, when to post, even what to say in your posts? This session walks you through your options and shows you where you should spend your time and efforts for optimum ROI. We'll also clue you in on what kind of content will best satisfy customer expectations, offer value, create interest, and keep your readers coming back for more.
Finding Your Social Media "Writing Voice"
Writing for social media is different from other types of business writing you may be familiar with. Your audience, message, and method of delivery all differ greatly from corporate America's typical memos, emails, reports, and letters. In this session, you'll discover best practices, writing tools, and techniques for communicating via the primary platforms, and creating content that is relevant, interesting, informative, and concise.
Today's Social Media Successes — Case Studies and Examples
Everyone on the planet seems to be feverishly tweeting, updating, blogging, posting … but who's actually successful at it? In this module, we'll provide you with examples of companies who have authentic social media presences that reflect their corporate values and identities. You'll see how they are able to leverage the power of the platforms without compromising who they are, and you'll discover how modeling their social media successes will help you achieve your own.
Track 2: Social Media Strategy
This track focuses on the strategic side of social media and is designed for people who are trying to get their company started in social media and/or are interested in optimizing their existing social media presence.
Why Use Social Media? What Can It Do for You?
As more and more individuals and businesses climb aboard the social media bandwagon, you may be wondering if it's all really worth it. In this module, we'll show you how social media can be used successfully to market products and services, promote your name and brand, generate leads, increase revenue, build brand awareness, and connect with customers.
Which Platforms Should I Be On?
Creating a marketing campaign through social media may seem overwhelming — there are so many platforms to choose from! We'll help you sort through popular platforms and determine which will best meet your organization's social media marketing goals. You'll also learn which platforms provide the best opportunities for expanding your operations, advertising, distributing information about new products, services, or other developments, networking, and keeping up with your customers.
Measuring Social Media Success
Luckily, you don't have to take the "throw it against the wall and see if it sticks" approach to measure your social media efforts. Your social media ROI can be measured accurately, in any number of ways: increased revenue, new customers, brand awareness — whatever results are most important to you. In this module, you'll learn what to measure, how to measure, and how to interpret your results.
Successful Social Media Campaigns: Case Studies and Examples
What defines a great social media marketing campaign? A good social media campaign engages readers, and is compelling, imaginative, and interactive. It is also targeted to a specific market segment, and utilizes the platforms that will best reach that targeted audience. In this module, we'll delve into real-world examples of some highly effective campaigns, and show you how to borrow from their successes to create your own.
Shared Closing Session — Managing Your Reputation in Social Media
One of social media's greatest assets — its interactive, all-access nature — is also its greatest shortcoming. Online reputations can be destroyed with a single click, a negative video can go viral in an instant, and a few negative comments can quickly morph into a collective feeding frenzy. How do you manage your company's reputation through social media? Can you prevent negativity from tarnishing what you've worked so hard to build? Should you even try? These are tough, timely questions, and we'll answer them all — honestly and straightforwardly — in this closing segment.
Since Fred Pryor pioneered the one-day seminar in 1970, Pryor has helped more than 11 million people reach their career goals by offering comprehensive, affordable and convenient business, compliance and safety training. What began with Fred's drive to make learning accessible, efficient and economical through the founding of Fred Pryor Seminars, expanded with the acquisition of CareerTrack and has continued to grow Pryor into an industry leader offering competitive training for every industry and sector through Pryor Learning Solutions.
Staying true to Fred's mission to deliver the best and most cost-efficient continuous learning experience across the U.S. and Canada continues with Pryor Learning Solutions' true blended learning approach that includes live and online learning options. With Pryor, attend seminars, schedule on-site training, or gain access to more than 40 years of curated content in a cloud-based learning environment that doesn't obligate special IT requirements, pricey budgets or complicated timelines. You're fully operational in as little as three days and only three clicks away from unlimited learning options for your entire team.
Begin with a single seminar, or seize the opportunity to expand training to your entire team through Pryor's customer-focused Corporate and Government learning programs. Depending upon the educational opportunities you select, learning partnerships with Pryor have the potential to include:
Cancellation Policy: You may cancel your registration up to 10 business days before the seminar. Your registration fee will be refunded less a cancellation fee. If you need to cancel less than 10 business days prior to the seminar you may (1) send a substitute from your organization or (2) transfer your registration fee within 12 months to another seminar or conference of your choice. Please note that if you don't cancel and don't attend, you are still responsible for payment. Substitutions may be made at any time.