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Advanced Tools and Techniques for Data Analysis Live Online/Virtual
This 2-day advanced analytics seminar will introduce you to predictive analytics techniques, so you can frame strategic and operational questions involving marketing, finance, and operations or other real-world business applications. In this hands-on course, you will cover a variety of analytics tools such as histograms, ANOVA analysis, A/B testing, Pareto analysis, clustering, box plots, scatter diagrams, partitioning, unstructured text analysis, and multivariate regression analysis. Best of all, no background in statistics or programming is required. As long as you have a basic understanding of spreadsheets, you will learn how to manipulate complex data sets so you can gain insights that are not possible with common business intelligence techniques. Fee per person: $2445; $2195 for AMA members.
*When registering by phone, use Priority Code: XNNT
Provider:
AMA (American Management Association International)
Topic(s):
Computers & Software >
Management Operations/MIS
Who Should Attend?
Business professionals looking for data analysis tools to solve complex problems such as customer churn, statistically valid web-page optimization, and social media/online customer feedback analysis
We Also Recommend:
Manipulate complex data sets to gain deeper insights and make better decisions
This 2-day advanced analytics seminar will introduce you to predictive analytics techniques, so you can frame strategic and operational questions involving marketing, finance, and operations or other real-world business applications.
In this hands-on course, you will cover a variety of analytics tools such as histograms, ANOVA analysis, A/B testing, Pareto analysis, clustering, box plots, scatter diagrams, partitioning, unstructured text analysis, and multivariate regression analysis. Best of all, no background in statistics or programming is required. As long as you have a basic understanding of spreadsheets, you will learn how to manipulate complex data sets so you can gain insights that are not possible with common business intelligence techniques.
How You Will Benefit
- Go above and beyond standard business intelligence analysis techniques
- Get answers to complex data analysis questions without becoming a statistician
- Learn which data analysis technique to use for various business problems
- Extract the most meaningful results from large and small data sets and multiple data types
- Become familiar with basic text analysis tools and gain insights from unstructured text data
- Use advanced analysis functions in Excel and open source tools
- Build on your basic understanding of spreadsheets to access powerful analytic techniques
- Improve your business efficiency and effectiveness
What You Will Cover
- Data analytics and business; working with data
- Wrangling, cleansing, and shaping data (data scraping)
- Using Google OpenRefine
- Selecting the right variables, KPIs, CSFs (data analysis)
- Becoming familiar with Excel’s Analysis Tool Pack
- Utilizing multivariate statistics, T-Test, factor analysis, linear regression, and other advanced techniques
- Reviewing additional tools—JMP, Tableau, SPPS, R
Who Should Attend
Business professionals looking for data analysis tools to solve complex problems such as customer churn, statistically valid web-page optimization, and social media/online customer feedback analysis.
Special Feature
Seminar pre-requisites
Basic understanding of Excel and spreadsheets, including Pivot tables and basic charting functions.
Course Requirements:
MS Windows-based laptop with working browser to connect to the Internet via WiFi network; as well as a minimum of Excel 2019 or 365 for PC installed.
Outline
Giving Feedback
- Apply the Most Effective Data Analysis Technique to a Specific Business Problem
- Extract Meaningful Results from Large and Small Data Sets to Improve Business Efficiency and Effectiveness
- Interpret Results from the Analysis of Unstructured Text (Emails and Social Media) to Provide Insight into Specific Business Problems
- Gain Increased Confidence in Your Ability to Use the Advanced Analysis Functions in Excel and Open-Source Tools to Share Newly Discovered Insights with Others in the Organization
Data Analytics and Business
- Understand How Business Analytics (BA) Enhances Business Intelligence (BI)
- Resolve Business Challenges That Yield to Data
- Gain Insight from Data Analytics
- Learn a Methodology for Framing Business Questions That Will Use Data and Analytics as the Basis for Answers and Solutions
Working with Data
- Identify Which Data Analysis Tools Best Answer Common Analytical Business Questions
- Understand How the Microsoft® Excel Analysis ToolPak and Other Programs Can Be Used for Advanced Data Analysis
- Select the Appropriate Tools and Techniques for Your Data
- Apply Analytical Tools to Answer the Basic Business Questions You Are Facing in Your Work
Advanced Analytical Techniques
- Recognize How Advanced Data Analysis Techniques Can Be Used to Address a Variety of Business Challenges
- Perform Various Data Analysis Techniques Including Correlation and Linear Regression, Multivariate Regression, Predictive Models, and ANOVA Analysis
- Determine Data Analysis Techniques That Can Be Applied to Your Organization
Specialized Tools and Techniques
- Recognize How Advanced Data Analysis Techniques Can Be Used to Address a Variety of Business Challenges
- Determine Analysis Techniques That Can Be Applied to Your Organization
- Perform Various Data Analysis Techniques (Moving Bubble Analysis for Multivariable Time Series, Unstructured Data Text Analysis, and Contingency Analysis, the Chi-Square Test, and the A/B Test
Applying the Techniques
- Demonstrate the Skills and Knowledge You’ve Acquired to Analyze Data and Determine Relevant Business Questions
- Use Many of the Techniques and Tools Demonstrated During the Seminar
Sponsor Background:
The American Management Association was founded in 1923. They have built a content control check into every one of their professional seminars. Plus a series of checks and balances to ensure that the content of every AMA seminar is precisely targeted to:
- provide comprehensive, hands-on training that is of practical use when you return to the job
- focus on need-to-know specifics, relevant to the demands of global business today
- offer the expertise and personalized attention of top-ranking instructors
- facilitate your career development and business savvy
Whether you're looking for a solid foundation of business fundamentals or strategies to help you seize growth opportunities for your company, AMA offers expert instruction to help you:
- manage your priorities effectively
- cultivate more productive working relationships
- increase your on-the-job value
- align your skills with marketplace demands
- bring out the best in people, processes and yourself
Cancellation Policy
Transfer, Cancellation and Refund Policy
For Classroom, Live Online, and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks notice, or fail to attend, you will be liable for the entire program fee.
100% Satisfaction Guaranteed—At AMA, we guarantee the quality of our seminars. In fact, 98% of our participants say they would recommend the course they have taken to their colleagues. If, for any reason, you are not satisfied with a seminar for which you have paid, AMA will give you credit toward another seminar of comparable price or will refund your fee.
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