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Digital Marketing Live or Webinar

Fee:

$ 199.00

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QQBXVS

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Analytics, Digital Advertising, Email, SEO, Social Media, Emerging Trends and more. The overall meaning of digital marketing is any form of advertising that is done through a digital channel. Determining the best digital marketing strategy that fits your business is the first step in a successful plan. A major advantage to digital marketing versus traditional marketing is that results are in real time. You have the ability to see if advertising campaigns are proving fruitful and view website traffic immediately. Building a solid foundation as you embark on your digital marketing journey is key. We'll walk you through step-by-step, and provide the tools you need to build a framework for success. This one day course will add dimension to your organization's digital marketing efforts. You'll: Learn digital marketing basics; Find the best social media platforms for your organization; Discover how to strategize and develop integrated email and web campaigns; Study insights into analytics and evaluating the return on your digital investment; Determine ways to define your digital marketing strategy. Keywords: webinar, webinars, on demand, virtual learning, virtual classes, online learning. Live Online Seminars earn CEU course credit only. Fee per person: $199; $189 each for five or more.

Fred Pryor Seminars

Provider:


Fred Pryor Seminars

Topic(s):


Customer Service & Sales > Marketing

Who Should Attend?


Digital marketers


Analytics, Digital Advertising, Email, SEO, Social Media, Emerging Trends and more

The overall meaning of digital marketing is any form of advertising that is done through a digital channel. Determining the best digital marketing strategy that fits your business is the first step in a successful plan. A major advantage to digital marketing versus traditional marketing is that results are in real time. You have the ability to see if advertising campaigns are proving fruitful and view website traffic immediately.

Building a solid foundation as you embark on your digital marketing journey is key. We'll walk you through step-by-step, and provide the tools you need to build a framework for success.

This one day course will add dimension to your organization's digital marketing efforts. You'll:


Seminar Overview

Digital Marketing Overview

What's Changed and Emerging Trends

Digital Landscape: The Evolution of the Consumer Journey

Current Trends

Digital Assessment

The Role of Digital

Determine Your Digital Priorities

External Assessment

Analyze industry best practices

Internal Assessment and Review

Develop Your Strategy

Use SMART Goals to Guide Digital KPIs

Develop a Project Plan: What to Include to Ensure Effectiveness

Implement Your Strategy

Understand and Optimize Results

Relationship Management

Build and Grow Your Social Media Presence

Digital Marketing Governance

Learn ways to keep your efforts compliant


Sponsor Background:

Since Fred Pryor pioneered the one-day seminar in 1970, Pryor has helped more than 11 million people reach their career goals by offering comprehensive, affordable and convenient business, compliance and safety training. What began with Fred's drive to make learning accessible, efficient and economical through the founding of Fred Pryor Seminars, expanded with the acquisition of CareerTrack and has continued to grow Pryor into an industry leader offering competitive training for every industry and sector through Pryor Learning Solutions.

Staying true to Fred's mission to deliver the best and most cost-efficient continuous learning experience across the U.S. and Canada continues with Pryor Learning Solutions' true blended learning approach that includes live and online learning options. With Pryor, attend seminars, schedule on-site training, or gain access to more than 40 years of curated content in a cloud-based learning environment that doesn't obligate special IT requirements, pricey budgets or complicated timelines. You're fully operational in as little as three days and only three clicks away from unlimited learning options for your entire team.

Begin with a single seminar, or seize the opportunity to expand training to your entire team through Pryor's customer-focused Corporate and Government learning programs. Depending upon the educational opportunities you select, learning partnerships with Pryor have the potential to include:

Cancellation Policy: You may cancel your registration up to 10 business days before the seminar. Your registration fee will be refunded less a cancellation fee. If you need to cancel less than 10 business days prior to the seminar you may (1) send a substitute from your organization or (2) transfer your registration fee within 12 months to another seminar or conference of your choice. Please note that if you don't cancel and don't attend, you are still responsible for payment. Substitutions may be made at any time.

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